Selling with humor can be a very effective tool. Some humor is practically required in order to build solid selling relationships. Laughter lets people know you are down to earth, relaxed, and fun to be around. Light humor helps to relax the atmosphere and pave the road for a smooth discussion. Humor can also alleviate a tense situation. But how much should you use, when should you use it, and what kind of humor should you use.
3 sales tips for using humor when selling
1) How much humor to use - Overall, one of your objectives should be to have fun and add some humor to your sales calls, but make certain you're ultimately seen as a business professional with a sense of humor, and not a clown trying to do business. You simply want to sprinkle a little humor into your selling. Some at the beginning, some at the end, and a little in the middle works well. Generally you don't want you very first statement, or very last statement to be humorous.
2) When to use humor - When using humor it is helpful to know a little about whom you are talking to. Some people you will call on simply will not appreciate humor, no matter how good it is. Typically, you want to use humor with your Drivers and Partier personality types. In other words, those with a sense of humor. Your Amiables and Technical People, generally don't appreciate humor. When you do use humor, again, use a little in the beginning, some in the middle, and some at the end.
3) Where can you find some good humor - You can visit a bookstore or go online and pick up a few joke books, buy a calendar with a joke of the day, or subscribe to online services that e-mail a joke of the day. Try to find jokes that are related to your business. Perhaps you have a funny story or two you can tell. Have you made any mistakes that you can turn into funny stories? Admit your mistakes, look for humor in them, and make fun of them and yourself where you can.
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